Updated Auto Body × G Media
Custom proposal · May 2026
CUSTOM PROPOSAL — MICHAEL GARLAND

The 100-year shop
nobody can find online.

Tesla-certified. Range Rover-certified. BMW, Jaguar, Volvo, Rolls Royce. A century of trust capital sitting at $14M ARR. Zero of it is visible on the channels where high-value Vegas drivers spend their attention. Here's how G Media closes that gap and gets Updated Auto Body on the path to $50M.

Prepared for
Michael Garland · Updated Auto Body
Prepared by
Luis Barraza · G Media
Goal
$14M → $50M · Direct-to-Consumer Channel
100+
Years in business
10+
Luxury OEM certifications
$14M
Current annual revenue
0
Active social channels
01What we see in your brand

You've built a fortress of trust.
The world can't see most of it.

Updated Auto Body is one of the most certified auto body shops in the Southwest. Tesla. Range Rover. Land Rover. Jaguar. Volvo. BMW. Rolls Royce. These aren't easy certifications — they cost time, training, equipment, and audits. Most shops in Vegas have one or two. You have the full deck.

You're Nevada's only Range Rover aluminum repair facility. You restore Teslas to factory structural spec. You handle ADAS recalibration. You back every job with a lifetime warranty.

Almost none of that lives on any channel a Vegas driver actually looks at when they're picking a shop — Instagram, TikTok, YouTube, Yelp, online review carousels. The insurance referrals + word of mouth that built you to $14M are real, but they're a ceiling. To break $50M you need a second engine.

The gap, in one line Your business is built on trust. Your trust isn't being broadcast where modern luxury car owners go to make decisions.
Every photo we could pull from your website:
Storefront
Tesla damage
Aerial
+Add 100s more
That's the full visual inventory. Three photos. That's what we're solving for — not your reputation. Your reputation is rock solid. The brand asset library is just empty.
02The path from $14M to $50M

Direct-to-consumer customers are worth 1.6×–2× more than insurance-referred customers.

Insurance referrals come with dictated rates, slower pay, parts pressure, and 15–25% margin compression. D2C customers come with full ticket price, faster pay, OEM parts decisions in your hands, and recurring referrals to friends. Same job — different economics. The pivot isn't just about volume. It's about margin.

TODAY

Insurance-led $14M

$14M

Mostly insurance-referred jobs at insurer-dictated rates. Word-of-mouth fills the rest. Volume is steady but capped by referral velocity.

→ THE NEW LEVER

Add a D2C engine

+$30M

Cinematic before/after content + paid Meta ads + dominating local review platforms = inbound estimates from drivers picking YOU directly, not via their carrier.

RESULT

Exit-ready at $50M+

$50M

Mixed revenue stream, higher EBITDA from D2C margin lift, defensible brand asset library — a more valuable, more sellable business.

03How we'd build the D2C engine

Four channels. One weekly shoot. Built for the Vegas luxury driver.

We don't sell you a single deliverable. We build a system where every weekly shoot at your shop produces content for all four customer-acquisition channels — and then we run the ads + post the content so you stay on cars, not on captions.

35%

Before & After Reels

Channel 1 · Social Reach

The single most viral format in the auto body category. 30-60s vertical reels showing a damaged Tesla / Range Rover / BMW going from wrecked → flawless. Time-lapse, music, captions. Built to share.

  • 2 before/after reels per week
  • Vertical 9:16 for IG / TikTok / YouTube Shorts
  • Horizontal cuts for Facebook feed
  • Branded end-cards with your number + location
25%

Owner-Led Education

Channel 2 · Trust

You on camera — short, direct videos answering the questions Vegas drivers actually search after an accident. "Should I file with insurance or go direct?" "What is OEM and why does it matter?" "What's ADAS calibration?" Builds you as the trusted voice in the market.

  • 1 education video per week
  • 30-60s vertical + 2-3 min YouTube long-form
  • Topics drawn from real Vegas-driver searches
  • Doubles as paid ad creative
20%

Customer Stories

Channel 3 · Proof

Real customers, real wins. The Tesla owner whose insurance tried to total a fixable car. The Range Rover restored to factory after a side impact. Premium-feeling testimonial reels — not awkward selfie testimonials, broadcast-quality.

  • 1 customer testimonial reel per week
  • Filmed at your shop or their pickup moment
  • Specific dollar / outcome / time savings
  • Drops into ad funnel for retargeting
20%

Meta Ads + Reviews

Channel 4 · Demand Capture

The reels feed the funnel; paid ads pour gasoline. Hyper-local geo-targeted Meta ads (Instagram + Facebook) running on your top before/after content. Plus systematic review generation across your business listings to dominate "auto body near me" searches organically.

  • Meta ads management + creative rotation
  • Custom audiences: Vegas luxury vehicle owners
  • Retargeting site visitors with testimonial reels
  • Automated review-request SMS after every job
04First 90 days — concrete

What week 1 to week 12 looks like.

Days 1–30 — Foundation

Build the asset library

  • Half-day brand-shoot: shop walkthrough, paint booth, technicians at work, Michael on camera
  • Pull 6-10 recent repairs for "before/after" reels (time-lapse-style)
  • Local business listings rebuild: new photos, updated services, geo-tags
  • Launch IG + TikTok + YouTube channels (full brand kit)
  • Wire up SMS review-request automation post-pickup
  • 10 cinematic reels live by day 30
Days 31–60 — Velocity

Weekly cadence kicks in

  • 2 before/after reels + 1 education video + 1 customer story / week
  • Meta ads campaign goes live ($3-5K/mo recommended ad spend)
  • Custom-audience targeting: Vegas luxury vehicle owners
  • Retargeting funnel built for site visitors
  • First 20-30 online reviews flowing in from automation
  • Audit: which content drove estimate requests + double down
Days 61–90 — Scale

Measure, scale, repeat

  • D2C lead attribution: every inbound estimate tagged by source
  • Monthly P&L review: D2C vs. insurance ticket comparison
  • Top-3 performing reels: re-cut into long-form YouTube + paid ads
  • Expand to YouTube long-form (owner journey + restorations)
  • 30-60 new reviews across your business listings
  • Quarterly review of trajectory toward $50M target
05Investment

Three plans, scaled to growth ambition.

All plans billed monthly. Cancel anytime with 30 days notice. The recommended plan is built specifically for the $14M → $50M trajectory — content engine + paid acquisition + reviews stack working together.

Content Only
$3,500/ month
Production handed to your team for posting
  • 2 before/after reels per week
  • 1 owner-led education video per week
  • 1 customer testimonial reel per week
  • All vertical + horizontal cuts
  • No posting / scheduling
  • No paid ads management
  • No reviews automation
Content + Distribution
$6,500/ month
G Media handles posting + your local listings
  • Everything in Content Only
  • Custom caption writing per platform
  • Optimal post-time scheduling
  • Business listing optimization + monthly photo drops
  • Automated SMS review-requests post-pickup
  • No paid ads management
06Why G Media

Local. Built for premium brands. Built to ship.

10 MIN
From your shop — Vegas-native studio crew
24 HR
Same / next-day social-ready turnaround
4K
Broadcast-quality multi-cam + cinematic gear
100%
In-house production, ads, posting, reviews
A G MEDIA × UPDATED AUTO BODY PARTNERSHIP
Updated Auto Body × G Media

One studio. One body shop. One mission: $50M.

Let's build the D2C engine.

Monday's call is the start. Bring questions, pushback, ideas — we'll come ready to shape this around exactly what you're trying to build. Worst case, you walk out with a clearer plan for hitting $50M than when you walked in.

LET'S DO IT  →
Or call · 702.499.5111 · luis@gmediaco.com