Updated Auto Body × G Media
Custom proposal · September 2026
Updated Auto Body storefront on S Highland Dr, Las Vegas
Your Las Vegas shop · 3095 S Highland Dr
CUSTOM PROPOSAL · MICHAEL GARLAND

The 100-year shop
most drivers never find online.

Tesla-certified. Range Rover-certified. BMW, Jaguar, Volvo, Rolls-Royce. A century of trust, doing $14M a year. Very little of it shows up where high-value Vegas drivers look: when someone searches Google Maps for a Tesla certified body shop in Las Vegas, you are not in the top 10. Here's how G Media closes that gap and puts Updated Auto Body on the path to $50M.

Prepared for
Michael Garland · Updated Auto Body
Also prepared for
Dan Christie · Director of Business Development
Prepared by
Luis Barraza · G Media
Goal
$14M → $50M · Direct-to-consumer channel
100+
Years in business
10+
Manufacturer certifications
$14M
Current annual revenue
104
Instagram followers today
01What we see in your brand

You've built a fortress of trust. The world can't see most of it.

Updated Auto Body carries the badges luxury owners look for: Tesla. Range Rover. Land Rover. Jaguar. Volvo. BMW. Rolls-Royce. Plus Mini, Subaru, GM, Ford and Honda. These aren't easy certifications. They cost time, training, equipment and audits, and they're exactly what a luxury owner checks before handing over the keys.

You're Nevada's only Range Rover aluminum repair facility. You restore Teslas to factory structural spec. You handle ADAS recalibration. You back every job with a lifetime warranty. Two shops, Las Vegas and Henderson.

Very little of that reaches the places a Vegas driver actually looks when picking a shop: Google Maps, Instagram, TikTok, YouTube, Yelp, review carousels. The insurance referrals and word of mouth that built you to $14M are real, but they're a ceiling. To break $50M you need a second engine.

The gap, in one line Your business is built on trust. Your trust isn't being broadcast where modern luxury car owners go to make decisions.
What Google shows people first today:
Customer photo of a Tesla Model Y in the Updated Auto Body shop
Customer phone photo
Customer photo of the Updated Auto Body shop floor
Customer phone photo
Customer photo of the Updated Auto Body building
Customer phone photo
+Your finished work goes here
Every photo Google returned for your two listings was posted by a customer, and most of the images on your website are stock. Your reputation is rock solid. The library of photos and video that shows your finished work is what's missing.
02What we found on your website

Six things costing you customers right now.

We audited updatedautobody.com and both Google listings in September 2026: every page on the site, a mobile speed test, and the searches Vegas drivers actually run. Here's what matters most, and which plan fixes each one.

Priority
What we found
Content
Only
Content +
Distribution
Full Growth
Stack
Critical
Not in Google's top 10 for "Tesla certified body shop Las Vegas"Same for "collision repair Las Vegas" and "BMW certified collision repair Las Vegas". Those drivers see competitors first. You do rank #1 for Range Rover, which proves the fix works.
×Content Only
✓Content + Dist.
✓Full Growth
Critical
186 Google reviews across both shops141 in Las Vegas and 45 in Henderson. The Collision Center has 406, Universal Motorcars 387, and each Caliber location 600+. Review count is one of the biggest Maps ranking signals.
×Content Only
✓Content + Dist.
✓Full Growth
Critical
Your mobile site takes about 8.5 seconds to loadGoogle's "good" mark is 2.5 seconds. Most people searching for an estimate are on a phone, often at the scene, and they leave slow pages.
×Content Only
×Content + Dist.
✓Full Growth
High
Every photo on your Google listings was posted by customersPhone shots of dents and the shop floor, none of your finished work. Most of the images on your website are stock.
Footage onlyContent Only
✓Content + Dist.
✓Full Growth
High
Your name, ZIP code and certification list don't match across the web"Updated Autobody" on Google and Facebook, "Updated Auto Body" on your site. The contact page lists the Henderson ZIP as 98011. AI assistants still describe you as "Jaguar Land Rover, Tesla and Volvo certified".
×Content Only
✓Content + Dist.
✓Full Growth
High
Google and AI assistants can't read your site wellNo main headline (H1) on any of your 12 main pages, no business schema, no page for each certified brand, and no Henderson page. ChatGPT and Google's AI answers have little to quote.
×Content Only
×Content + Dist.
✓Full Growth
Sources: Google Places data for both listings, Lighthouse mobile test of your home page, and a crawl of all 41 pages in your sitemap, September 2026. The full audit comes with this proposal.
03The path from $14M to $50M

A driver who picks you directly is worth more than one their insurer sends.

Insurance referrals come with insurer-set rates, slower pay and pressure on parts. Customers who choose you directly pay the full ticket, pay faster, leave the OEM parts decision in your hands, and send their friends. Same job, different economics. The shift isn't just about volume. It's about margin.

TODAY

Insurance-led $14M

$14M

Mostly insurance-referred jobs at insurer-dictated rates. Word-of-mouth fills the rest. Volume is steady but capped by referral velocity.

→ THE NEW LEVER

Add a D2C engine

+$36M

Cinematic before/after content, paid Meta ads and a stronger Google presence bring in estimate requests from drivers who pick YOU directly, not through their carrier.

RESULT

Exit-ready at $50M+

$50M

A mixed revenue stream, higher EBITDA from direct-customer margin, and a library of brand content you own. A more valuable, more sellable business.

04How we'd build the D2C engine

Four channels. One weekly shoot. Built for the Vegas luxury driver.

We don't sell you a single deliverable. We build a system where every weekly shoot at your shop produces content for all four customer-acquisition channels. Then we run the ads and post the content, so you stay on cars, not captions.

35%

Before & After Reels

Channel 1 · Social Reach

The format people stop scrolling for. 30-60s vertical reels showing a damaged Tesla, Range Rover or BMW going from wrecked to flawless. Time-lapse, music, captions. Built to share.

  • 2 before/after reels per week
  • Vertical 9:16 for IG / TikTok / YouTube Shorts
  • Horizontal cuts for Facebook feed
  • Branded end-cards with your number + location
25%

Owner-Led Education

Channel 2 · Trust

You on camera: short, direct videos answering the questions Vegas drivers actually search after an accident. "Should I file with insurance or go direct?" "What is OEM and why does it matter?" "What's ADAS calibration?" Builds you as the trusted voice in the market.

  • 1 education video per week
  • 30-60s vertical + 2-3 min YouTube long-form
  • Topics drawn from real Vegas-driver searches
  • Doubles as paid ad creative
20%

Customer Stories

Channel 3 · Proof

Real customers, real wins. The Tesla owner whose insurance tried to total a fixable car. The Range Rover restored to factory after a side impact. Broadcast-quality testimonial reels, not awkward selfie videos.

  • 1 customer testimonial reel per week
  • Filmed at your shop or their pickup moment
  • Specific dollar, outcome and time savings
  • Drops into ad funnel for retargeting
20%

Meta Ads + Reviews

Channel 4 · Demand Capture

The reels feed the funnel; paid ads pour gasoline on it. Hyper-local Meta ads (Instagram + Facebook) run on your top before/after content. Plus steady review generation on both Google listings to win the "auto body near me" searches organically.

  • Meta ads management + creative rotation
  • Custom audiences: Vegas luxury vehicle owners
  • Retargeting site visitors with testimonial reels
  • Automated review-request SMS after every job
05First 90 days, concrete

What week 1 to week 12 looks like.

Days 1-30 · Foundation

Build the asset library

  • Half-day brand-shoot: shop walkthrough, paint booth, technicians at work, Michael on camera
  • Pull 6-10 recent repairs for "before/after" reels (time-lapse-style)
  • Google listings rebuild for both shops: one business name, every certified brand listed as a service, new photos
  • Refresh Instagram + Facebook, launch TikTok + YouTube (full brand kit)
  • Wire up SMS review-request automation post-pickup
  • 10 cinematic reels live by day 30
Days 31-60 · Velocity

Weekly cadence kicks in

  • 2 before/after reels + 1 education video + 1 customer story / week
  • Meta ads campaign goes live (starting around $3-5K/mo of ad spend, scaling toward $5-10K/mo as results prove out)
  • Custom-audience targeting: Vegas luxury vehicle owners
  • Retargeting funnel built for site visitors
  • Target: first 20-30 new Google reviews from the automation
  • Review which content drove estimate requests, then double down
Days 61-90 · Scale

Measure, scale, repeat

  • D2C lead attribution: every inbound estimate tagged by source
  • Monthly P&L review: D2C vs. insurance ticket comparison
  • Top-3 performing reels: re-cut into long-form YouTube + paid ads
  • Expand to YouTube long-form (owner journey + restorations)
  • Target: 30-60 more new reviews across both listings
  • Quarterly review of trajectory toward $50M target
06Investment

Three plans, scaled to growth ambition.

All plans billed monthly. Cancel anytime with 30 days notice. The recommended plan is built for the $14M → $50M trajectory: content engine, paid acquisition and reviews working together.

Content Only
$3,500/ month
Production handed to your team for posting
  • 2 before/after reels per week
  • 1 owner-led education video per week
  • 1 customer testimonial reel per week
  • All vertical + horizontal cuts
  • No posting / scheduling
  • No paid ads management
  • No reviews automation
Content + Distribution
$6,500/ month
G Media handles posting + your local listings
  • Everything in Content Only
  • Custom caption writing per platform
  • Optimal post-time scheduling
  • Business listing optimization + monthly photo drops
  • Automated SMS review-requests post-pickup
  • No paid ads management
07Why G Media

Local. Built for premium brands. Built to ship.

LOCAL
Las Vegas studio crew, on site at both of your shops every week
24 HR
Same-day or next-day social-ready turnaround
4K
Broadcast-quality multi-cam + cinematic gear
100%
In-house production, ads, posting, reviews
A G MEDIA × UPDATED AUTO BODY PARTNERSHIP
Updated Auto Body × G Media

One studio. One body shop. One mission: $50M.

Let's build the D2C engine.

The next step is a short call with you and Dan. Bring questions, pushback and ideas. We'll come ready to shape this around exactly what you're trying to build. Worst case, you walk away with a clearer plan for hitting $50M than you had before.

LET'S DO IT  →